October 28, 2018

We sat down with Ali to ask him three key questions as part of our journey to get inspired and spread their inspiration.

Ali Shaikh began his career at Unilever; developing the popular tea brand ‘Lipton’ in Pakistan. He then moved to Mondelez where he was the key person...

September 11, 2018

We sat down with Amir to ask him three key questions as part of our journey to get inspired and spread their inspiration Aamir is an experienced and passionate

July 25, 2017

Even your most loyal consumers will turn into shoppers

We call it, the 'shopper mode'. The moment a consumer enters a store, they are no longer single-handedly trying to fulfill their need to just buy. They want variety and to have a good experience while making those d...

July 13, 2017

Would you know if you did?

The first ever type of learning in a human being is through the senses. A child goes through the phase of crucial development in the ages of 1-2 because that’s how they explore the world. This is the kind of learning that never really goes awa...

July 13, 2017

What started as marks and symbols on the walls of caves around 40,000 BCE soon became letters, paragraphs and eventually books. It became apparent that stories forever more will be the lone voices travelling through generations and garnering the interest of many. Whate...

July 13, 2017

I have always expressed how strongly I believe in the power of mindset. I can quote gurus like Steven Covey, Robin Sharma, Seth Godin and many of my mentors on the subject.

This post is to further elaborate my thoughts about it.

The Truth

This works at many levels.
First...

July 13, 2017

I have good news and bad news!

The good news is…Yes, there is a method to it!

The bad news…No, there is no shortcut!

But there are some tips I can share to make it easier to consistently come up with creative ideas.

I have been very fortunate to have had the opportunity of...

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October 28, 2018